Previous page UGG is a brand for those who refuse to be defined by convention. Founded in 1978 on the coast of California by an Australian surfer, UGG is a global lifestyle brand renowned for its iconic boot. Bold, provocative, free-spirited, optimistic, and real, the brand has always celebrated unapologetic individuality and continues to be embraced globally by those who refuse to be defined by convention. WHAT WE DELIVER. Like a lasting hug from a loved one or friend, the feeling of UGG is an undeniable and authentic attribute of our brand, and the emotional connection we have always possessed with our consumers. HOW WE BEHAVE. With style, individuality, and togetherness always in mind, we partner with multi-hyphenate creatives and activists from around the world, whose stories inspire us to celebrate freedom. WHAT WE BELIEVE IN. We promote diversity and inclusion for all, and are taking steps to understand and minimize the environmental impact of our operations. Throws Visit the Store Comforter Sets Visit the Store Next page